Motivation - "Promote what you love instead of bashing what you hate." The reactions, responses and results you see will be very different when you promote what you love rather than bashing what you hate.
For example, if you love peace and hate war. Focus on promoting peace and you will attract other peace-lovers and together you will create a positive, peaceful movement that will lead to positive things.
But if you focus on bashing war, then you will attract people who are focused on war (not peace) and fuel their negative energy, which will lead to negative things